Friday, March 25, 2011

Dear makers of protein bars, meal replacement bars, nutrition bars, etc.

Dear manufacturers of protein bars, etc.:

Enough with the mint chocolate double fudge crap.  Quit trying to fool us into thinking they are candy bars.  They're not.

What I want in a protein bar is: a high percentage of protein, high fiber, low refined sugar, reasonable fat content, some potassium to make up for all the sodium crammed in there and zero high fructose corn syrup.

This can be made palatable. I will buy carrot, cranberry, almond, blueberry, etc.  But the grocery stores do not typically stock many of these great basic flavors because they are too busy stocking up on those mint chocolate double fudge marshmallow cupcake flavors you insist on making.  Knock it off. Don't make me come up there.

Peanut butter is okay. I'd prefer something with less fat, but fine, if you must have a variety of flavors, then go with peanut butter.  Just remember you are not a Reese's Peanut Butter Cup and furthermore, the American consumer doesn't need more candy choices.

Be what you are.

dj runnels
Life's an Expedition on Etsy.
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